![]() Your email account could get suspended very quickly, even before you realize it. The better your reputation score, the smoother your emails sail into your prospect’s inboxes.īut, if you are constantly sending emails to invalid or spam-filled accounts, you’re playing with fire. The sender reputation score determines how reliable and trustworthy you are as a sender. ![]() Your email account has a reputation to uphold. 2) Ensures email reputation and deliverability And the result? A significant decrease in your email bounce rate and a safe distance from those menacing spam indexes. In the worst-case scenario, you might even find yourself on the dreaded spam list, blocked by email service providers (ESPs).īut when you verify your email list before sending those cold emails, you can filter the good contacts from the bad ones. They can damage your email account’s credibility and impact your domain reputation. The horror of email bounces in a cold email campaign is real. ![]() Here are some reasons why you should verify your email list before sending cold emails: 1) Helps you avoid email bounce rates However, many professionals skip this step of verifying the email list and directly jump on to the outreach. In order to send cold emails, the first step is to gather the emails of the intended recipients. Why does email verification matter for cold email outreach? Now that we have a basic overview of what email list verification is, let’s see why it’s a necessary step in your outreach process. The purpose of email verification is two-fold:ġ) It aims to ensure the validity of the email addresses.Ģ) It increases the likelihood of connecting with legitimate email accounts.Īs a result, you are able to move forward with your cold-email campaign more securely by filtering out the spammy and invalid email addresses. It is a process of checking and authenticating wrong/invalid emails that are on the list. Verifying an email list is an important step in cold email outreach.
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